Social media has become a favorite marketing platform for most people who rely on the internet world to make a living. Content creators from all sectors have not been left behind and they continue to show their prowess in this field. There are different types of content creators but for this article, we shall focus on copywriters who play a very important role in creating content that sells. Instagram is their favorite platform as they can prepare short clips and infographics for all to see. However, not every copywriter converts on Instagram. The following are some of the mistakes that most people make.
- Failure to automate
Social media is addictive while at the same time very demanding. As a copywriter, you need to market your services, reply to emails, prepare content for your clients and deal with corrections. These tasks can be overwhelming and you are still expected to grow your Instagram account. The only way to balance the two is by getting some help in the form of automation. This will give you enough time to create content that converts and attracts potentials. You do not have to worry about selections because the Spire blog has reviews of some of the coolest automation tools that you can use to buy followers.
- Focusing so much on marketing
You have to make profits to succeed in this business world but the approach you take when it comes to marketing will determine the outcome. If you check some of the leading brands on social media, they do not always make posts that market or promote their services. As a copywriter, you can prepare freebies in form of eBooks and write lots of articles with actionable tips. You can dedicate a day or two in a week to offer free advice and attract new customers. Check some of the leading brands on your niche and understand the type of content that they post.
- Failure to network
When most people join the copywriting world, they think that all they need is a writer website, few social media handles and they are good to go. However, you need to network with the right minds to breakthrough and get connections that you can always depend on. Content creators are diverse and you can get gigs from video creators and graphic designers. You can partner with such people and outsource technical work to